The quick success of Respawn Entertainment's free-to-play Battle Royale title comes as parent company EA's shares drop up to 19 percent in the stock market after a disappointing earnings report.
By Patrick Shanley, The Hollywood Reporter
Look out, Fortnite. EA and Respawn Entertainment's free-to-play Battle Royale shooter Apex Legends is off to a hot start since launching on Monday.
According to Respawn CEO Vince Zampella, the new game has been played
by more than 10 million users in its first 72 hours and topped 1
million concurrent players.
"We hoped you’d love it as much as us,
but never in our wildest dreams could we have expected the outpouring
of support and positivity we’ve seen," Zampella said.
Apex Legends came as a bit of a surprise to many fans when it launched earlier this week. Respawn, best known for the Titanfall series, had been mum on the project, with many thinking they were working on Titanfall 3 (they still are).
However,
the lack of fanfare did nothing to slow down the game's quick momentum
and fans have noted the tweaks the company made on existing Battle
Royale gameplay features as major positives, particularly Apex Legend's "ping" system of communicating with other players and the team aspect of the game.
Apex Legends
is a free game to download and play, but it also offers in-game
microtransaction purchases and will offer a Battle Pass, which allows
players access to exclusive cosmetic items earned through gameplay,
which will be available to purchase when the game's first season
officially launches in March. That model follows the success of Epic
Games' Fortnite, which became a cultural phenomenon last year and generated $2.4 billion in revenue in 2018.
Many have tried to emulate Fortnite's success, with Battle Royale gameplay modes appearing in AAA titles such as Call of Duty: Black Ops 4 and even Red Dead Redemption 2.
However, the quick success of Apex Legends and its innovations in the
Battle Royale formula may signal a new, very real challenger to Epic
Games' juggernaut.
Respawn is owned by parent company EA, which
reported that its Q3 earnings on Tuesday had come in under expectations
due to the weak sales of last year's Battlefield V. As a
result, the company's stock took a significant hit as shares fell up to
19 percent. That downward trend also affected other video game
publishers such as Take-Two Interactive and Ubisoft, despite the latter
actually beating revenue expectations thanks to the massive success of Rockstar's Red Dead Redemption 2.
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