Surfacing information before you search
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| © Image: Google |
By Jon Porter, The Verge
Google’s new Discover feed, which it announced as part of its 20th anniversary last month, has made its way to Google’s US homepage on mobile, as first noticed by 9to5Google.
The feature adds a series of information cards underneath the search
box on the google.com homepage when accessed from a mobile browser. The
bulk of these cards revolve around relevant news pieces, but the feed
can also show sports results and weather forecasts and will change based
on your interests and search history.
The update is a significant change for the world’s most trafficked web page,
which has historically been kept pretty clean aside from the search box
at its core. It’s a big sign of Google’s shifting attitude towards
surfacing information, where the search giant is increasingly trying to
predict the information you want before you actually search for it
directly. Google’s mobile Chrome browser already shows a similar spread
of articles and information whenever you open a new tab.
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| © Image: The Verge Sports scores and articles will be displayed in the new feed. |
The new Discover feed can be accessed from mobile browsers including
Chrome and Safari on both iOS and Android, and is available on
Google.com in the US now. A date for the international rollout is yet to
be announced.
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